#2 Your Customized Marketing Plan

Marketing real estate has evolved over the last several years. I work behind-the-scenes to ensure that your home is visible to potential buyers in a variety of ways. Upon listing your home, I will enter into the local Multiple Listing Service (MLS), placed on the company website and several local and national websites. The Internet, social media, and several real estate websites put your home in the public eye much more than in years past.

I also use some new technology as well as tried and true methods to sell your home at the best price and at the optimum length of time. Making phone calls, contacting potential buyers, community groups, alerting other area agents, planning open houses (when appropriate and safe), and following up with respondents to ads, signs, and inquiries from the web all play a part in marketing your home. A unique marketing plan will help set apart your home from the others in your market, drawing in potential buyers.

I look at the marketing process in weekly increments. This allows us to adjust the advertising as we go. Marketing should be organically changing based on the feedback we gather in order to adjust the advertising. Every listing is unique, and so should it’s marketing.

Week 1:

  • Professional real estate photography; still photos and panoramic
    photos of your property
  • Madaport ( virtual tours have proven beneficial during the COVID Closings
  • For sale sign installed
  • All printed materials ready for distribution and presented at property
    Back of Post Card
  • Bright MLS mortgage sheets, and seller’s disclosure
  • Property uploaded to important internet sites for 24/7 advertising
    *Bright MLS
  • REALTOR.com, Trulia, Zillow, Yahoo Real Estate, Instagram, Facebook
  • Philly.com
  • Website: Dalessandromanzi.com, ElfantWissahickon.com
    **Broker Reciprocity
  • Advertising in the Chestnut Hill Local
  • Email blast to agents throughout Delaware Valley announcing
    new listing
  • Broker’s Open Lunch 12-1:30 PM Wednesday following listing
    on Friday
  • *Bright Multiple Listing Service covers parts of 6 states plus Washington,
    D.C. encompassing 85,000 real estate professionals who serve over 20
    million consumers and facilitate approximately 250,000 transactions a year
    that are valued at more than $85 billion.
    **Broker Reciprocity is a program whereby all listings uploaded to the MLS
    are posted on every brokerage’s corporate websites, e.g. any property
    listed on the EW site will also appear on Sotheby’s, RE/Max, BHHS,
    Weichert, etc.

Week 2:

  • Public Open House held on Sunday 1-3 PM
  • “Just Listed” postcards go out to the neighborhood
  • Advertising in Chestnut Hill Local, Facebook, Instagram, Zillow,
    Trulia, Zillow, REALTOR.com, etc, to promote the open house
  • Email blast to agents throughout the Delaware Valley informing them of the Open House
  • PR outreach to curbed.com, philly.com, NYTimes, etc.
  • Ongoing Marketing of the home

Week 3:

  • Market Update: Report to the homeowner about new listings and what comparables have sold in the past two weeks.
  • Use the information to assess strategy and pricing
  • Assess all marketing and advertising
  • Garner feedback from showing agents who have shown the property. (This is done after every showing, but during week 3, we will reach out again.)

Week 4:

  • Sunday Open House 1-3
  • More print advertising where appropriate
  • Email blast with any price changes or terms to agents
  • Tweak marketing and listing as necessary


  • Assess market conditions for active, pending and sold
    listings. Keep the client informed of competitive properties or
  • Open Houses, if desired or necessary
  • Online, print, email, viral, direct mail marketing
  • Adjusting the marketing plan based on feedback